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Download PDF Traction: How Any Startup Can Achieve Explosive Customer Growth

Selasa, 20 November 2012

Download PDF Traction: How Any Startup Can Achieve Explosive Customer Growth

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Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth


Traction: How Any Startup Can Achieve Explosive Customer Growth


Download PDF Traction: How Any Startup Can Achieve Explosive Customer Growth

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Traction: How Any Startup Can Achieve Explosive Customer Growth

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Audible Audiobook

Listening Length: 7 hours and 24 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Gildan Media, LLC

Audible.com Release Date: October 23, 2015

Whispersync for Voice: Ready

Language: English, English

ASIN: B01705KMG4

Amazon Best Sellers Rank:

I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.According to The Economist (2014 Sep 13), "marketers say they have seen more change in the past two years than in the previous 50."According to the Harvard Business Review (2014 July-August, p. 56) "In the past decade, what marketers do to engage customers has changed almost beyond recognition....we can't think of another discipline that has evolved so quickly."It can seem like marketing is getting harder each year, but actually in some ways it's getting easier and cheaper, e.g., Facebook's targeted ads. What's needed is a guide to how marketing is changing.Unlike the zillions of e-books about Facebook marketing, Twitter marketing, etc., my book would cover and compare all marketing channels. Unlike the e-books, my book would include case studies of real companies. Unlike the marketing textbooks, my book would focus on tech startups, not on dog treat bakeries and corner grocery stores. Unlike the books that say you'll get rich if you follow their formula, my book would say that marketing is changing rapidly now, and the marketing plan that worked even a few years ago won't work now. I proposed teaching entrepreneurs instead to make small-scale experiments, see what works and what doesn't, and continuously evolve their marketing.I scrapped my book proposal because "Traction" is that book.There are some things I would add (and perhaps Weinberg and Mares will in a second edition). My proposal included case studies of both success and failure. "Traction" only has successful case studies, leading to a sense that every marketing strategy leads to success. Including both successes and failures would lead to a framework for what channels work for what types of companies. E.g., viral social media likes may work for a microbrewery, but not for colonoscopies!Points I like about "Traction":- Entrepreneurs should spend 50% of their time on product development and 50% on marketing, but product development sucks up all your time. It's more satisfying to add a new feature to your product than to spend your limited capital on a marketing test that completely fails. We feel comfortable developing our products but feel clueless marketing them.- Integration with Lean Startup. That was the book I proposed a few years ago, and Eric Reis beat me to it!- How much traction (downloads, press coverage, sales) investors want to see before they invest increases every year, as marketing gets faster and cheaper to some startups.- Every entrepreneur has to hand sell the first few customers.- Building a viral marketing campaign will take one or two engineers three to six months! I.e., viral marketing doesn't magically happen just because your product is so cool.Stuff that's missing:- Celebrity endorsements is a 20th channel.- A chapter about market research, e.g., why you should ask open-ended questions instead of closed-ended questions.- The PR chapter needs a section on finding journalist contacts, se.g., whether to use the Meltwater or Cision databases.- Tradeshows are about having outgoing, enthusiastic salespeople, not about having a flashy booth.

I've been head of marketing and strategy for startups and interesting brands for several years, and this was the first book I've ever read that is actually useful and something I frequently reference in channel, strategy and overall marketing brainstorming sessions. Why? Because it provides a comprehensive view of contemporary best-practices in marketing, without all the old baggage and fluff to which many marketers still cling. Today's marketing means you're actually responsible for revenue. If you're still doing the kind of marketing that focuses on activity and top-of-funnel vanity metrics (like how many unsuspecting tradeshow attendee badges you zapped thanks to your TV giveaway, or passing a huge seemingly impressive number of crappy MQLs to sales so you can hit your quotas), then please don't waste your time reading this. You won't get it, or you work somewhere where you can't actually apply this learning due to all the internal risk-adverse forces working against you. For everyone else who believes in the new of ways of marketing (basically, marketing without all the BS), this book and others in the series should be in your e-reader or physically sitting next to your laptop right now.

Traction was extremely helpful for me as a budding entrepreneur and author. In the book, Weinberg and Mares lay out 19 different "traction channels" everyone looking for their next client should consider. Furthermore, they challenge you to give a hard look to some of the channels you would normally dismiss without a second thought. Why? Sometimes the channel you least thought would work turns out to be highly effective.Something I appreciated about this book was how much objective research went into it. The list of traction channels wasn't something they pulled out of their backside, but rather something that resulted from extensive interviews with entrepreneurs and business people who have experienced real-life success with them.The only reason I didn't give Traction five stars is because many of the sections lacked the practical advice needed to put these strategies into action. To that extent, I felt like it left me hanging in quite a few areas. Not every reader is going to know who to contact for a PR campaign, how to get started with SEO, or the best way to setup a sales process/team. If you are looking for very specific information like this, realize that this book won't deliver it to you.Now to be fair - each of the 19 channels probably deserves its own book to describe such detail, and I don't think this book was intended to be an encyclopedic guide to implementing every channel. This book was surely intended to be more of a top-level overview. To that end, it was great for calibrating one's understanding (from a leadership/executive perspective) of each channel. It inspired me to think outside the box with my own business and projects, and I still found a lot of value in it.Anyone new to the startup world or who plans to start their own business deserves to read this book - and probably also the Lean Startup by Eric Ries. Some have said Traction and the Lean Startup go hand-in-hand, with Traction focusing more on customer acquisition and Lean Startup focusing more on product development. The build-measure-learn concept is present in each, however, and is a clear theme for all new business owners.Once again, would certainly recommend to anyone new to the startup world or entrepreneurship. It's a quick and easy read with many good ideas.

Simple, but worthwhile book. I've re-read it a few times. It's basic point is that there are (at least) 19 channels to gain traction (customers) for a product or service, and we tend to only look at a few we might be familiar with. The second point is that after traction in one channel is achived, for additional traction, a different channel or tactic is likely needed for the next phase. Detailed discussion of the different channels and examples of their use in various organizations. Definitely worthwhile for those who are doing product marketing, at any stage of an organization's growth.

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PDF Ebook , by Saint Louis-Marie Grignion de Montfort

Minggu, 04 November 2012

PDF Ebook , by Saint Louis-Marie Grignion de Montfort

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, by Saint Louis-Marie Grignion de Montfort

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, by Saint Louis-Marie Grignion de Montfort


PDF Ebook , by Saint Louis-Marie Grignion de Montfort

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, by Saint Louis-Marie Grignion de Montfort

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File Size: 1029 KB

Print Length: 327 pages

Simultaneous Device Usage: Unlimited

Publisher: KIC (May 18, 2015)

Publication Date: May 18, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00XWF5W6C

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Amazon Best Sellers Rank:

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This book is, itself, an excellent re-ordering of St. Louis Dr Monfort's treatise in that instead of flipping back and forth through the book for the various items you need for each day's devotion, everything you need for a particular day is found, in order, under that day's heading. This transforms a complicated process into a very convenient and easy to follow devotion. I highly recommend this book on that basis alone.There is a large caveat, however, to wit: whomever prepared the Kindle edition must surely have failed to submit it to a proofreader, as there typos, omissions, and misspellings on every page. This naturally disrupts the flow of reading, which is bad enough for one in prayer, but it also introduces actual error into what the Saint is writing. A revised, carefully corrected edition must be prepared and issued quickly!

St. Pope John Paul II credited this book and St Louis de Monfort as a turning point in his life. Nine past popes highly recommended this book and devotion. All I can say is that this book and devotion has also changed my life for the better. Thank you St Louis de Monfort, please pray for us.

True Devotion to Mary was written to demonstrate true devotion to Jesus Christ--in other words to demonstrate Mary's role as mother, model and mediatrix to all who seek life eternal in Christ. St. Louis de Montfort was not only an excellent writer, who conveys his message of love of God with true passion, all his works are solidly based in revelation.

Great! TAN is a wonderful provider, I have always been delighted with TAN and this publication was truly amazing as the other TANs have been. This is so complete, all necessary information and readings available cover to cover for full completeness. One of my very favorites for all times. St Louis de Montfort is amazing at all times but this publication is truly the masterpiece it has been always called.

I find it incredible how those in St. Louis de Monfort's era were so in tuned with God, so distracted by the clamor of today's world. This is truly a most spiritual book and experience as we can find today and sets you apart from this crazy world. It takes you to new levels in your walk with the Father, Jesus and the Holy Spirit.

This book has changed my life. Highly recommend for people who want to deepen their relationship with Mary and live a truly beautiful devout religious life.

Taking a class on the True Devotion to Mary. If you are a believer in the Blessed Mother, you will appreciate her role more in redemption and intercessor. For those of you who do not believe in her, be open to what is said to know why Catholics pray to her, not idolize or worship her.

One of the classic manuals of the faith and the foundation to building a loving relationship with our heavenly Mother. It is difficult to believe that this book was written centuries ago but still sets the path to galvanizing a loving communication with our Savior and Redeemer.

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Ebook Free Cardiac Management in the Frail Elderly Patient and the Oldest Old

Sabtu, 03 November 2012

Ebook Free Cardiac Management in the Frail Elderly Patient and the Oldest Old

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Cardiac Management in the Frail Elderly Patient and the Oldest Old

Cardiac Management in the Frail Elderly Patient and the Oldest Old


Cardiac Management in the Frail Elderly Patient and the Oldest Old


Ebook Free Cardiac Management in the Frail Elderly Patient and the Oldest Old

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Cardiac Management in the Frail Elderly Patient and the Oldest Old

Review

“This is a good collection of evidence‐based practices in geriatric cardiology that provides guidance for appropriate decision making in the treatment of cardiovascular comorbidities in frail elderly geriatric patients based on the experience of professional geriatricians and cardiologists. … The audience is internists treating patients with common cardiovascular conditions, but it also would be useful for recent cardiology graduates.” (Ravi Prasad Avati Nanjundappa, Doody's Book Reviews, July, 2017)

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From the Back Cover

This book focuses specifically on the management of cardiovascular disease in elderly patients with particular frailties and in the “oldest old”. It is clearly explained how treatment in these patients differs from that in patients in their seventies who respond well to therapies and do not present frailties or organ failures. Although not young, the latter patients can be treated almost like any other patient, according to established guidelines. In contrast, the frail, compromised elderly and the oldest old require specific measures that target their needs, including with respect to underlying renal conditions. The book considers all those pathologies that have a high prevalence in the general population, explaining advanced treatment concepts and all aspects of assessment. Key clinical points are highlighted, and the text is supplemented with numerous informative figures and tables. The authors are respected experts, for the most part geriatric physicians, and the book is especially addressed to cardiologists, who may lack the described targeted information and treatment tools.

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Product details

Hardcover: 177 pages

Publisher: Springer; 1st ed. 2017 edition (April 11, 2017)

Language: English

ISBN-10: 9783319434667

ISBN-13: 978-3319434667

ASIN: 3319434667

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6.2 x 0.8 x 9.2 inches

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Amazon Best Sellers Rank:

#2,309,280 in Books (See Top 100 in Books)

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Download Ebook , by ST Bende

Jumat, 02 November 2012

Download Ebook , by ST Bende

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Download Ebook , by ST Bende

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, by ST Bende

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Print Length: 242 pages

Publication Date: May 21, 2019

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Language: English

ASIN: B07PG5W6TB

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